Documentation
Analytics & GA events
Track chatbot performance in your dashboard, and auto-forward events to Google Analytics / GTM.
Your dashboard shows conversations, leads, top questions, response time, CSAT, and busiest hours. On top of that, the widget auto-forwards interactions to your existing analytics.
Google Analytics / GTM
If your page runs GA4 or Google Tag Manager, the widget pushes to the dataLayer and calls gtag() automatically — no configuration needed. Events sent:
| Event | When it fires |
|---|---|
| chatbot_open | The chat window is opened. |
| chatbot_message | A message is sent or received. |
| chatbot_lead | A lead is captured. |
| chatbot_csat | A visitor rates an answer. |
| chatbot_handoff | A human handoff is offered/taken. |
Each event includes your
chatbot_id, so you can segment by chatbot in GA.